India’s internet users are expected to reach 627 million in 2019 (source: Economic Times) and it is estimated that internet users in India will cross 700+ million by 2020. This means there will be a huge demand for Digital Marketers in India because every industry is using digital marketing channel to promote their business and they are searching for potential digital marketers to work in their companies.
Who can do Digital Marketing – College Students, Freshers, Working Professionals (who wish to change their career), Entrepreneurs (who wish to understand digital marketing promotions and execute the same for their business promotion), Women (who wish to restart their careers can opt this and start their new journey), MBA’s (who wish to add new skills in their CV and bring value addition to new marketing firms).
You can choose this career by pursuing a Digital Marketing course and get into an internship for gaining in-depth knowledge and experience. Recruiters will look for your knowledge and experience than any big fancy college degree. Choosing Digital Marketing as a career doesn’t need any technical background - Anyone can do it!
Let us see those 5 Highest Paying Digital Marketing Jobs that you shouldn’t miss –
1. Creative Director –
Creative Director is the one who plans an advertising strategy and leads the creative team who executes the plan. They create a vision for creative or articles or marketing with a concept which can sell a product or services. The average salary for a creative director in India starts from 12 lakh and would go beyond 30 lakhs depending on the experience level.
2. Client Servicing / Business Development Manager –
Sales Department is the backbone of any organization. And the job description of Sales differs from industry to industry. In Digital Marketing, doing sales is not just about selling but to understand customer’s requirement and providing them with the right solutions and maintaining the customer relationship with the best service. Finding clients for business requires a combination of offline and online marketing strategies. They work with their sales team, advertising and marketing team to get prospective leads so as to meet higher conversions. The average salary for client servicing / Business Development Manager is between 9 to 12 lakh per annum in India.
3. Digital Media Managers –
Digital Media Managers plan out the entire digital strategy of the company which includes social media, SEO, PPC campaigns, E-mail marketing etc. to build brand awareness, get traffic to the websites and generating revenues. They need to know A to Z about Digital Marketing and all its methods. Because they are the one who set out a strategy and the execution will be done by their team. The average salary for Digital Media Managers ranges from 4 lakh to 15 lakh per annum in India.
4. PPC Specialist -
PPC Specialist plan out a strategy for PPC Ad campaigns which includes designing a landing page, analysing keywords, drafting appropriate content for the ad, positioning and targeting the right audience for better conversion. The average salary for a PPC Specialist ranges from 4 lakh to 9 lakh per annum in India.
5. SEO Specialist -
SEO specialist work is to get maximum traction to the client’s website and to rank the website on the top page of Google. Companies / Businesses are willing to put money for SEO resources because they know they can get relevant and maximum traffic to their website which would eventually help them in getting leads! The average salary for SEO Specialist ranges from 4 lakh to 14 lakh per annum in India.
So now that you know about these highest paying jobs in Digital Marketing, you’re just a few steps away to become a Digital Marketing Professional. Apply for Digital Marketing Training Program!