Search Engine Optimization is the optimization of your website by taking all the correct and important measures in place. How (SEO) Search Engine Optimization helps? Well by doing SEO for your website, it grows visibility of your website on Google.
Just Imagine, you have a clothing shop named Markitech located in Shastri Nagar, Dombivli (Mumbai). But no one knows about it. So there would be no footfall in your shop because of low visibility and promotion. In the same way, If you website is ready and live, but if there is no visibility then how you will get the potential traffic or visitors to your website. That’s how SEO comes into the picture!
There are two types of SEO – OnPage and OffPage. Let’s have a look –
A] OnPage SEO –
Now to put in simpler terms, On Page SEO is whatever you do within the website. (Your website)!
There are different parameters in OnPage SEO.
- Meta Tags, Title, Meta Description:
Once your website is ready, it’s time to do SEO. First thing you should do is – update meta tags, title and description for all your pages in the website with relevant keywords. It’s also important to keep keyword consistency in Title and Description with your targeted keywords.
Get more attention to your website by using outbound links. Wherever it’s necessary and relevant add links to other websites.
Using internal links help user or viewers to stay longer in your website and it also increases traffic to your website.
B] Off-Page SEO:
Off-Page SEO is what you do outside your website. You submit your business details in other third party sites to get backlinks to your site.
Submissions like Social Bookmarking, Directory, Business Listing etc. will give you maximum traction and quality backlinks for your site.
Broken links are those which don’t exist or incorrect links mentioned in the website. This should be rectified immediately.
The above are some of the parameters of SEO. For more information, you contact Markitech India.