SEO stands for ‘Search Engine Optimization’. It is the process of improving and increasing the website visibility in the search results of Google or any other Search Engine. Optimizing all your web pages will bring maximum traffic or visitors to your website and hence it makes easier to reach high positions in the SERPS.
For those of you who are not well versed with SEO and how to execute a Local SEO campaign, this article will help you through the process –
Keyword Analysis would be the first step to start a Local SEO campaign. The objective of an SEO campaign is to get maximum website traffic through relevant keywords. You can use the Google keyword tool for keyword analysis which provides a list of keyword suggestions which can be used in content to optimize your website.
Track Analytics Report
Keeping track of analytics is essential to find out the website traffic and ranking. With the help of Google Analytics, you can track the traffic coming to your site from different location, devices and overall assists in understanding the user behaviour who visit your site.
List Your Business in Google My Business
Google My Business makes it easier for your business profile to appear when people are searching for your business or businesses similar to yours nearby on Google Search or Google Maps.
Some Important Factors
1. Use relevant target location name in the websites URL, Title, Meta-Description and Keywords
2. Upload good quality content to your website
3. Use social media platforms to share your content
4. Build internal links wisely in your site’s most important pages
5. Submit your website to local directories to get backlinks
These are the few baby steps to build a Local SEO campaign. SEO is a slow process and it takes time to get results but once you set realistic SEO goals then your constant effort to achieve that will get the results over time.