Around 90% of advertisers guaranteed that social media have produced tremendous exposure for their organization, and that is just a single of its numerous focal points. The advantages of utilizing social media strategies are great to the point that anybody not actualizing this cost-effective asset is passing up a great opportunity for an extraordinary marketing opportunity.
- BOOST BRAND AWARENESS
Social Media is extremely important to increase brand awareness. To start with, create social media profiles for your business and start interacting with people. Ask employees, business partners, and sponsors to "like" & "share" your business page. Engaging content will increase brand awareness and build your reputation as a brand. The more people who know about your business, the better.
- GET MORE TRAFFIC
Sharing and promoting your business post in social media increases inbound traffic. People who have similar interest in brand would likely be searching for the relevant keywords which you are already ranking for. Your business presence in social media is a gateway to your website.
- IMPROVED SEARCH ENGINE RANKINGS
SEO is essential for increasing page rank and getting higher traffic to your business website. Social media doesn’t directly increase search engine rankings but your brand can see improved results in a longer run.
People use Google to find answer for their query which mostly shows up on the first page. If your website is not showing as the top position on search engine probably you need to change your SEO strategy.
To rank better through social media, you need to create high quality content which includes your targeted keywords. Infographics, blogs, case studies, employee photos would make your business social profile look credible.